giovedì 1 novembre 2012

Polaroid

The brand "Keyhole" has stroked me by its style, attention to details and ability to turn a t-shirt into a sophisticated garment to transmit to the wearer personality and uniqueness.
"Keyhole" is a witness of our times, of an epoch in which every moment of our social and intimate lifestyle becomes an occasion to show ourselves off,in which voyeurism is normal.And this voyeurism has been interpreted by the use of Polaroid, printed on organic cotton t-shirts with bias cut .
A Polaroid represents a unique and irrepeatable shot, not shaped by digital technology but only by means of a manual process to create an ‘exclusive’. The instant photos highlight a notable voyeurism that particulary accentuates beauty, the plastic strength and delicacy, the analysis of the forms and expression of the bodies that emerge from these special and unusual polaroid images elaborated by hand.  
The idea of the error, the not perfection, but uniqueness that create the most beautiful form of art has always fascinated me.

T-shirt (Keyhole)
www.keyholelab.com